ATFX has announced a comprehensive rebranding initiative and the relocation of its Australian office, showcasing an unwavering commitment to delivering superior trading services.
As part of the rebranding strategy, the broker has officially changed the name of Rakuten Securities Australia to AT Global Markets (Australia). This strategic shift not only reflects the company’s dedication to providing top-notch trading services but also underscores its aim to enhance brand recognition on a global scale.
Simultaneously, ATFX is going to move into a larger workspace in Sydney during the second quarter, highlighting its sustained growth trajectory and dedication to meeting the evolving needs of its clientele. The move is going to provide the firm with the necessary infrastructure to accommodate its expanding operations and foster a conducive environment for innovation.
ATFX Accelerates Growth Through Rebranding & Office Move
Moreover, Joe Li, CEO of ATFX, expressed his enthusiasm for these developments, emphasizing the firm’s commitment to delivering high-quality services. The rebranding and office relocation comes on the heels of ATFX being recognized as the best global retail trading broker at the Finance Magnates London Summit (FMLS) 2023.
In a proactive move to further extend its market reach, the low-spread broker announced its support for the upcoming Finance Magnates Pacific Summit scheduled for August. The company, known for its no-commission approach, aims to leverage this opportunity to showcase its technological prowess and bespoke liquidity solutions through its institutional arm, ATFX Connect.
Furthermore, in line with its commitment to innovation, ATFX is currently in the process of upgrading its technological systems. This includes enhancements to its client portal and server, along with the adoption of an automatic KYC onboarding system. These improvements are going to streamline the user experience, providing traders with easy access to various tools, educational content, and efficient customer care.
ATFX’s long-term expansion plans underscore its determination to maintain a pioneering role in the global finance landscape. By seizing new opportunities and upholding high standards, the company aims to solidify its position as a trusted partner for traders worldwide.
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