Axi has launched its latest campaign, Tunnel of Triumph, marking its second high-profile activation with Manchester City defender and Brand Ambassador, John Stones.

Following the success of last year’s spread-betting campaign, Tunnel of Triumph once again spotlights Stones, this time revisiting some of his most iconic on-field moments. The campaign dives deep into his reflections on those victories and what they meant to him personally, as well as to his team.

Axi Launches ‘Tunnel of Triumph’ Campaign Featuring Man City’s John Stones

Hannah Hill, Head of Brand and Sponsorship at Axi, expressed her enthusiasm:

“We’re thrilled to be launching the Tunnel of Triumph campaign featuring our Brand Ambassador, John Stones. John is a remarkable player who brings relentless edge, ambition, and never settles for less on the pitch – qualities that perfectly mirror our own.

When it comes to what we deliver for our clients, we continually aim to excel, whether it’s through our super competitive trading conditions, our excellent customer service, or our offerings. Focusing exclusively on the UK audience, our latest campaign promotes our Spread Betting account, highlighting how our clients can trade the markets tax-free.”

The Tunnel of Triumph campaign follows Axi’s Four Years campaign, launched in March 2025. That initiative celebrated four successful years of partnership with Manchester City and featured prominent City players Ruben Dias, Bernardo Silva, and John Stones.

This latest campaign underscores Axi’s commitment to engaging audiences through sports partnerships, aligning its brand with athletes who embody resilience and excellence. In addition to its collaboration with Manchester City and John Stones, Axi also holds key international sports sponsorships. The broker is the Official LATAM Online Trading Partner of LaLiga’s Girona FC and the Official Online Trading Partner of Brazil’s Esporte Clube Bahia.

With this new campaign, Axi continues to fuse the worlds of top-tier football and online trading, reaching new heights with each activation.

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