Bank of America today announced a multi-year partnership with global sports icon, entrepreneur, and philanthropist Sir David Beckham, naming him as an ambassador for its global sports initiative, Sports with Us. The program aims to inspire, connect, and impact communities through sports, promoting inclusion, opportunity, and well-being.

So, under the partnership, Sir David will champion the bank’s full sports portfolio, which includes iconic brands and events designed to celebrate achievement and support communities across the U.S. and worldwide. Sports with Us reflects Bank of America’s commitment to using sports as a vehicle for positive change, emphasizing long-term investment in programs that generate participation and economic impact.

Bank of America Names Sir David Beckham Ambassador for Sports

“Sport has the power to bring people together and create a lasting impact on young people and communities worldwide. I’ve seen firsthand how programs like Sports with Us provide vital access and opportunities,” Sir David Beckham also said. “I applaud Brian Moynihan and his team’s long-term plans to use sports as a vehicle for change. I am proud to partner with Bank of America to extend this work and use my platform to shine a light on their incredible programming.”

The initiative builds on Bank of America’s extensive sports partnerships, supporting major events such as the FIFA World Cup 26™, Boston Marathon presented by Bank of America, the Masters Tournament and Augusta National Women’s Amateur, and the Bank of America Chicago Marathon. These partnerships aim to create lasting impact, promote youth participation, and deliver economic benefits to communities.

“Sir David’s work to support communities around the world and his passion for helping others excel, achieve, and participate in sports are second to none. He shares our drive to connect and empower people through sport,” said David Tyrie, President of Marketing, Digital, and Specialized Consumer Client Solutions. “With Sir David’s help, we’ll accelerate change and invest where it matters most.”

Also, the partnership is managed through Authentic Brands Group, co-owner of Sir David Beckham’s brand, with its live events division, Authentic Live, supporting event delivery for Bank of America at numerous sports programs across the U.S.

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