CFI has expanded its partnership with the FIBA West Asia Super League (FIBA WASL) by securing a landmark deal with eVulpa LLC, the exclusive rights holder of FIBA WASL. This new agreement designates CFI as the League’s Presenting Partner, building on the success of their initial partnership during the FIBA WASL 2023/2024 Final 8 competition.

The enhanced partnership will see CFI playing a pivotal role in the upcoming seasons of FIBA WASL. This includes supporting 18 teams across 96 games in 11 cities, featuring champion clubs from West Asia and the Gulf regions, as well as representatives from South and Central Asia. The collaboration aims to amplify CFI’s impact and reach across these regions.

CFI Expands Partnership with FIBA WASL, Secures Landmark Deal

Also, Marwan Hayek, Chairman and CEO of eVulpa, and Hisham Mansour, Co-founder and Managing Director of CFI, are at the forefront of this initiative. Mansour expressed his enthusiasm for the partnership, stating, “At CFI, we are committed to empowering sports and fostering excellence, which are core aspects of our corporate ethos. This sponsorship not only boosts our brand visibility but also aligns with our values of promoting sportsmanship, teamwork, and community engagement. We are thrilled to support the FIBA WASL competition from start to finish and look forward to the dynamic seasons ahead.”

As part of the sponsorship, CFI will enjoy extensive branding rights throughout the competition. This includes prominent visibility through TV exposure, on-court LED screen displays, stickers, court-side advertising boards, and media backdrops. Additionally, the partnership offers unique engagement opportunities, such as participation in the FIBA WASL trophy tour and organizing meet-and-greet sessions with FIBA WASL star players. These events will allow the team to celebrate their achievements and inspire the CFI community.

Moreover, Marwan Hayek, Chairman and CEO of eVulpa, commented on the partnership, saying, “Partnering with CFI for the long term is a testament to our shared vision of promoting excellence and innovation in sports. CFI’s support enhances the League’s reach and visibility, ensuring longevity and sustainable goals. We are excited to start seeing the positive impact of this collaboration on the League.”

The 2024/2025 season of FIBA WASL kicks off in October, and CFI is eager to embark on this journey from the outset. The group looks forward to a remarkable extended partnership that seamlessly blends sports and financial innovation.

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