Exness has recently shared a significant partnership as the Official Regional Partner of the esteemed Spanish football league, LaLiga, in Latin America. LaLiga, boasting iconic clubs such as Real Madrid, Barcelona FC, and Atletico Madrid, holds sway over millions of football aficionados across the Latin American region. This collaboration marks a pivotal moment for Exness, enhancing its presence in this crucial market.
The agreement between LaLiga and Exness is going to encompass the upcoming two seasons: 2023/2024 and 2024/2025. This alignment with the world’s premier football ecosystem perfectly mirrors Exness’ strategic objectives to amplify its brand recognition in Latin America, underscoring the company’s commitment to reliability and integrity. Leveraging LaLiga’s esteemed brand, fans in the region can anticipate an array of engaging activations and experiences featuring LaLiga teams and notable players, both current and former.
Exness Scores Big: Becomes Official Partner of LaLiga in Latin America
Alfonso Cardalda, Chief Marketing Officer of Exness, conveyed his enthusiasm about the partnership, stating, “We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LaLiga, we tap into the heart of the region where football isn’t just a sport but a way of life.”
Jorge de la Vega, Executive Director of LaLiga, highlighted the potential of the collaboration, stating, “We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”
This association with LaLiga and its considerable influence serves to elevate Exness’ brand awareness and perception significantly. As a trusted partner of this prestigious league, Exness is going to deepen its integration within the local community and foster strong brand associations, thereby solidifying its foothold in the Latin American market.
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