Exness has expanded its Team Pro initiative with the addition of two new financial influencers, Adrian Nardelli from Argentina and Bran De Salcedo from Colombia. Both influencers, renowned for their expertise in trading, join a roster that includes established names like Nicolas Palacios, Momen Medhat, Mohsin, Dennis Okari, and Kojo Forex.

This strategic move underscores Exness’ commitment to strengthening its presence in Spanish-speaking markets. Nardelli and De Salcedo have a substantial online following and have run successful trading academies. Nardelli boasts over 120,000 subscribers on YouTube and nearly 300,000 followers on Instagram, while De Salcedo commands a following of 57,000 on Instagram.

Exness Expands Spanish-Speaking Market Presence with New Influencers

Exness, known for its extensive reach in emerging markets such as Asia, Africa, and Latin America, has positioned itself to capitalize on growing retail trading interest. The brokerage has secured licenses in key markets like South Africa and Kenya and recently established its first Latin American office in Uruguay.

The brokerage experienced a peak trading volume of $4.8 trillion in October, reflecting its successful market penetration strategy. However, trading volumes moderated to $3.86 trillion by March 2024, the latest reported figures from the company.

As of March, Exness counted 836,873 active traders on its platform, demonstrating robust user engagement. The geographical breakdown of these traders was not disclosed.

The Team Pro initiative was under the leadership of Alfonso Cardalda, Exness’ Chief Marketing Officer, aiming to connect retail traders with seasoned experts who serve as brand ambassadors. This initiative enables traders to gain insights into market strategies and enhance their trading capabilities.

With the addition of Nardelli and De Salcedo, Exness continues to bolster its position as a leading brokerage, leveraging influencer partnerships to cater to diverse global markets and meet the evolving needs of traders worldwide.

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