Finalto shares the latest addition to its Broker Series, spotlighting marketing and marketing compliance as key pillars in navigating the industry of retail trading. The publication delves into the shifting dynamics of retail trading and the corresponding regulatory responses, offering brokers actionable insights to navigate marketing challenges amidst evolving regulatory expectations.
As retail investor activity surged in 2021, constituting nearly a quarter of total equities market trading volume, a new breed of traders emerged, eager to engage with financial markets through digital platforms. Finalto’s latest release addresses how brokers can effectively engage this burgeoning demographic while retaining their traditional client base, ensuring inclusivity across diverse trader profiles.
Finalto New Broker Series: Spotlighting Marketing and Compliance
In this installment of the Broker Series, Finalto explores strategies for bridging the gap between retail and institutional clients, advocating for cohesive brand identities grounded in mission, vision, and values. Klelia Orphanidou, B2B Head of Regulatory Compliance at Finalto, underscores the significance of embedding compliance within marketing endeavors, emphasizing its role in nurturing enduring client relationships and brand loyalty.
“Compliance in marketing isn’t just about ticking boxes and avoiding penalties. It’s about building a culture of responsibility and fostering long-term relationships and brand loyalty,” noted Orphanidou.
Highlighting the symbiotic relationship between marketing strategies and regulatory compliance, the publication underscores the importance of leveraging social and affiliate marketing to appeal to diverse trader profiles while adhering to regulatory standards. Practical tips are provided to assist brokers in maintaining compliance while promoting their brokerage businesses effectively.
Finalto’s latest Broker Series installment serves as a roadmap for brokers navigating an ever-evolving market industry, offering invaluable insights into managing diverse customer needs while staying abreast of regulatory developments. With a focus on marketing and compliance, this release equips brokers with the tools to thrive in a rapidly changing environment, ensuring sustained success amidst evolving industry dynamics.
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