Standard Chartered today announced the launch of a new alternative sports investment fund under its Global Private Bank, targeting ultra-high-net-worth (UHNW) and high-net-worth (HNW) clients. The fund is focused on the rapidly growing sports sector, aiming to tap into rising investor demand for alternative asset classes.

With professional sports leagues and franchises increasingly seeking alternative capital sources, the global sports investment landscape has gained significant momentum. High-profile transactions by prominent family offices have helped position sports as a viable and attractive alternative asset class, particularly for UHNW investors aiming to diversify and strengthen their portfolios.

Standard Chartered Sports Investment Fund for UHNW and HNW Clients

Also, the media industry, closely linked to sports, has seen a 16–17% growth in contract values over the past decade, as top leagues around the world sign record-breaking broadcasting deals. This consistent and lucrative revenue model has sparked interest among private investors, prompting Standard Chartered to respond with a tailored solution. The newly launched fund, managed by a top global alternative investment firm, will focus on sports, media, and entertainment investment opportunities.

Samir Subberwal, Global Head of wealth Solutions, Deposits and Mortgages, and Chief Client Officer, commented:

“We have observed strong growing interest from our clients in alternative asset classes such as sports investing. The growing media industry is an impetus for us to act now. It is therefore timely to leverage the strong expertise of leading global fund managers to connect our high-net-worth clients to professionally managed solutions that provide access to hard-to-access opportunities.”

Sumeet Bhambri, Global Head, Advisory and Managed Investments, at Wealth Solutions, added:

“Our open architecture wealth platform allows us to curate and onboard unique opportunities to meet our clients’ needs. As clients increasingly look to incorporate alternatives into their portfolios, the new fund offers a professionally managed solution to access high-quality private market opportunities with institutional-grade risk management and oversight.”

So, Standard Chartered became one of the first banks to launch such a fund across its global footprint.

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