XTB has announced its comprehensive product roadmap for 2024. Originating in the FX/CFD industry, the company is going to focus extensively on passive investments, social trading, and the integration of AI technology into its offerings.

The cornerstone of XTB’s 2024 vision is the expansion of its investment portfolio. The company has already made significant strides by introducing fractional shares and passive Investment Plans into its app, available across various markets, including Poland, Germany, Spain, Portugal, Romania, Czech Republic, Slovakia, the UK, Italy, and the MENA region. This functionality is soon going to extend to the xStation platform in the first or second quarter of the year, reflecting the company’s commitment to the growing trend of passive investing.

CEO Omar Arnaout expressed his anticipation, stating, “At this stage, I can already say that 2024 will be a historic year in terms of the number of new products in the XTB’s offer. We have been preparing for this moment for a long time, as evidenced by our active efforts in developing the Product and Technology Department.”

XTB Ambitious 2024 Product Roadmap, Prioritizing AI Integration

XTB is also gearing up to introduce social trading products, allowing users to monitor top investors’ movements, complete with rankings and categorizations based on risk profiles. Real-time notifications about trading activities will complement this initiative, providing investors with valuable insights for making informed decisions.

“Social Trading will be a new functionality within our trading platform, helping investors in making calculated investments,” Arnaout explained.

Also, XTB will introduce a multi-currency virtual wallet accompanied by a multi-currency card, allowing instant payments between XTB accounts and real-time market settlements. Supporting over 100 currencies, this feature provides users with full control over expenses and real-time notifications for all transactions.

Arnaout added, “Hopefully, by the end of the year, we will introduce solutions aimed at further expanding our customer base. The first will be a virtual wallet with a multi-currency card. With the introduction of this solution, XTB will become a comprehensive platform for managing finances.”

While Arnaout did not directly disclose the partner for the multi-currency card, he hinted at a “renowned global player” that will facilitate the product’s availability “in every part of the world.”

Responding to client demands, XTB is also venturing into tax-efficient retirement products, including local “IKE” and “IKZE” accounts in its home markets. These accounts offer tax advantages, aligning with XTB’scommission-free approach for stock investments up to EUR 100,000 monthly. Despite their current underutilization in Poland, data from the Polish Financial Supervision Authority indicates a growing interest in these tax-efficient retirement products.

“XTB is a global company, so every product we introduce is analyzed from a global perspective, and our retirement offer will not differ. Hopefully, in every country where such products exist, we will think of dynamic implementation,” commented Arnaout on the company’s global approach.

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