XTB’s Operating Expenses 2024 Surge, Eyes 40% Growth in 2025

XTB’s Operating Expenses 2024 Surge, Eyes 40% Growth in 2025

XTB’s operating expenses in 2024 amounted to PLN 883.5 million, a significant rise of PLN 189.3 million compared to PLN 694.2 million in 2023. Key areas driving this increase include:

  • Marketing Costs: A notable jump of PLN 78.2 million, primarily attributed to enhanced online marketing campaigns.
  • Salaries and Employee Benefits: An increase of PLN 52.4 million, driven by a larger workforce.
  • Commission Costs: Rising by PLN 35.5 million due to higher payments to payment service providers facilitating client deposits.
  • Other External Services: Up by PLN 14.7 million, with IT system and license expenses accounting for PLN 12.5 million of the increase.

XTB’s Operating Expenses 2024 Surge, Eyes 40% Growth in 2025

Quarter-over-quarter, operating expenses grew by PLN 56.1 million, primarily due to an increase in marketing expenses (PLN 42.6 million), followed by salary costs (PLN 5.2 million) and higher commission expenses (PLN 3.9 million). These expense increases align with XTB’s long-term strategic objectives, reflecting its growth ambitions.

The company anticipates that total operating expenses for 2025 could increase by up to 40% compared to 2024. A significant focus will be on expanding the client base and strengthening its global brand presence. Marketing expenses are going to rise by approximately 80% as XTB aims to lower client acquisition costs to the levels observed in 2023-2024.

XTB’s Strategic Plans for 2025

Looking ahead to 2025, XTB plans to continue developing its universal investment application, catering to both short-term and long-term investment needs. New offerings are set to include retirement and long-term investment products, such as IKZE accounts in Poland and PEA accounts in France, designed to provide tax-advantaged investment in European equities and ETFs.

The company will also expand its eWallet service across European markets, incorporating additional currencies and new features, including instant payments and VIP airport lounge access. Further development of the active investor product segment is in the works, with preliminary analyses for the introduction of options and cryptocurrency trading in preparation for the MiCA Regulation’s enactment in Poland.

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