DraftKings has announced the launch of DraftKings Predictions, marking its formal entry into U.S. prediction markets under the oversight of the Commodity Futures Trading Commission (CFTC). The move comes as the company faces pressure from financial trading platforms, including Robinhood (NASDAQ: HOOD), which have increasingly overlapped with sports-related trading activity.

DraftKings Predictions is a standalone mobile application and web-based platform that allows eligible users to trade on real-world outcomes across multiple categories. At launch, available markets include sports and financial events, with plans to add areas such as entertainment and culture over time. The company stated that the new product follows the same regulatory and operational framework applied across its existing digital offerings.

DraftKings Enters Prediction Markets With New Predictions App

So, according to DraftKings Chief Product Officer Corey Gottlieb, the launch represents an expansion of how customers interact with real-time events. He said the company plans to combine its existing technology, data infrastructure, and media partnerships with ESPN and NBCUniversal to support the platform and deliver live, market-driven experiences tied to sports and other events.

DraftKings’ wholly owned subsidiary, operating as DraftKings Predictions, is registered as an Introducing Broker with the CFTC and is a member of the National Futures Association. Event contracts will be available in 38 U.S. states, including access to sports-related contracts in select markets such as California, Florida, Georgia, and Texas. At launch, the platform will connect to multiple exchanges, starting with CME Group, offering access to economic data, global benchmarks, and sports-related contracts.

The company also confirmed plans to integrate Railbird Technologies Inc. and its subsidiary, Railbird Exchange, LLC. DraftKings said the integration is here to expand available markets and support future product development.

Also, alongside the launch, DraftKings has extended its responsible participation framework to prediction markets through its Responsible Trading program. Features include educational resources, deposit limits, cooling-off periods, and self-exclusion tools, accessible directly within the DraftKings Predictions app or through its online trading center.

DraftKings Predictions is now available to eligible U.S. residents, with distribution across major app stores continuing in the coming days. To mark the launch, customers can enter promotions tied to the platform, including a chance to win $1 million and trade bonuses in states where sports event contracts are available.

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