In a strategic move aimed at bolstering its asset offerings in the United Kingdom, the UK branch of FXCM has officially rebranded itself as Stratos Markets Limited, effective from September 10, 2023. This announcement comes as part of a broader rebranding strategy for the European subsidiaries of FXCM, which had earlier renamed its Cyprus-based business, FXCM EU Ltd, to Stratos Europe Ltd.

FXCM Group, originally stemming from Global Brokerage Inc. It has continued to expand its presence in the financial market. The brokerage firm is renowned for its commission-free trading platform, stringent financial standards, and commitment to providing an exceptional online trading experience. Recent developments in Europe signal a concerted effort towards repositioning and rebranding.

Explaining the rationale behind the name change, FXCM stated, “The name change to Stratos is part of the company’s restructuring to increase flexibility. FXCM will continue to operate as a subsidiary of Stratos, similar to how Google operates under Alphabet Inc.”

FXCM UK Becomes Stratos Markets Limited- Strategic Rebranded!

According to information available on its official website, FXCM UK has designated Stratos Markets Limited as responsible for trading services and the operation of subsidiaries within the FXCM group. It’s worth noting that the company had previously obtained a license from the Financial Conduct Authority (FCA) under its former name, with registration number 217689. Similarly, in Cyprus, the former FXCM EU Ltd has transformed into Stratos Europe Ltd.

In addition to its rebranding efforts, FXCM is also expanding its platform and service offerings through strategic partnerships. FXCM’s institutional arm, FXCM Pro, recently inked a significant collaboration with Tools for Brokers (TFB), a technology provider specializing in integrated trading platforms, including MetaTrader4 and MetaTrader5.

Also,these developments mark a significant shift in the UK’s financial landscape and highlight FXCM’s commitment to providing enhanced trading solutions and flexibility in an ever-evolving market.

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