In an exclusive report, it was uncovered that Vince De Castro, formerly the Chief Marketing Officer (CMO) of OneRoyal, resigned from his position to establish his own digital marketing agency, De Castro Media.
De Castro, a seasoned marketing professional with over a decade of experience, has previously held senior roles at notable brokers such as NAGA, FXPrimus, Orbex, and easyMarkets.
Vince expressed his passion for creating and leading. He highlighted the evolving landscape of AI in marketing, citing its transformative impact on speed, intelligence, and creativity. De Castro Media aims to delve into the potential of AI, offering Fractional CMO services that blend strategic leadership with hands-on marketing skills.
Vince De Castro Resigned as CMO of OneRoyal, Unveils De Castro Media
The agency’s primary focus is on empowering startups and small businesses, particularly leveraging AI to enhance key areas like copywriting, email marketing, and funnel optimization. Vince emphasized the agency’s goal of making high-level, AI-powered marketing accessible and impactful for businesses at every stage.
De Castro Media is not limiting its scope to the retail FX/CFD space in Cyprus but is eyeing a broader market. With expertise in technology, regulation, and B2B strategies, the agency is going to support forex brokers, fintech firms, and other organizations in the sector.
Vince also shared his insights into the main areas where FX/CFD brokers can improve, highlighting challenges such as inadequate market segmentation, overreliance on short-term campaigns, neglect of trader education, underutilization of data analytics, and resistance to digital transformation. De Castro Media aims to address these challenges by offering tailored solutions and incorporating AI strategies to enhance operations and marketing effectiveness.
Looking ahead, Vince sees challenges for FX/CFD brokers in adapting to evolving compliance rules, retaining customers in a competitive environment, and navigating constant changes in advertising platforms. However, he also identifies opportunities to tap into emerging markets and cater to the increasing preference for mobile-first trading platforms.
De Castro Media aims to provide comprehensive support by leveraging its industry network, strategic advice, and a focus on integrating AI into marketing strategies. Vince emphasized the importance of AI for predictive analytics, enabling businesses to anticipate market trends and customer behaviors proactively.
In conclusion, De Castro Media emerges as a dynamic player in the digital marketing landscape, going to bring a strategic blend of expertise and AI-driven innovation to empower businesses in the rapidly evolving world of finance and technology.
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